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Trade Marks |
Trade Marks Also see: ■ Common Misconception Regarding Trade Marks ■ Importance of Trade Mark Registration ■ Major advantages of Trade Mark Registration
What is a trade mark? A trade mark is a “sign”, usually a brand name or logo, which is used to distinguish the goods or services of one trader from those of other traders. Examples are a brand of toothpaste or camera, the trading name of a dry-cleaning business or fast food outlet, etc. What can be protected as a trade mark? Under Australian law, it is not only a name or logo that can be registered, but also a shape, sound, scent, or aspect of packaging. However, the most common types of trade marks are names and logos or combinations of these Why do I need a registered trade mark if I have already registered my business or company name? Many people believe that a registered business name or company name gives sufficient protection, and that it is not necessary to register a trade mark. Some people are not even aware of the difference. A registered business or company name usually gives little or no effective protection of a brand. In most cases it is strongly recommended to get registered trade mark protection. For a more detailed discussion of this issue, click here. Why register a trade mark? Registering your trade mark is usually the most effective way of protecting the trade mark or brand, and preventing others from copying it or using a brand which is too similar.
For more information on the importance of registering a trade mark, click here.
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